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A critical theme of the course is the need for the marketing mix to fit with the requirements of consumers, the competitive environment * Tuition and fees are provided to Alberta Student Aid and may be used when processing full-time post-secondary funding applications. Canada’s digital marketing industry is booming, with digital ad spending expected to surpass USD 14 billion in 2025. Be introduced to digital engagement as a means to define and develop a target audience, create and increase brand awareness, generate leads, and ultimately drive sales and other business objectives. 100% Placements Support. Jul 9, 2024 · Since there’s no one-size-fits-all type of digital marketing as each business has specifications and results that they want to see during and at the end of their marketing campaign, the costs also vary depending on the marketing needs of the business. 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