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C. 5 Defining Associations Points-of-parity (POPs) Associations that are not necessarily unique to the brand but may be shared with other brands Points-of-difference (PODs) Attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe they could not find to the same extent with a competitive brand Sep 23, 2011 · The document outlines the strategic marketing planning process and key tools. Sixteenth Edition, Global Edition. What is marketing management by Fill Marketing Management By Philip Kotler 16th Edition Ppt Download, Edit online. 1. SHAINESH . Managing the sales force Feb 1, 2010 · This document defines key marketing terms and concepts. Apr 9, 2021 · Responding to these changes, the 16th edition was redesigned from the ground up to provide managers with the tools necessary to succeed in the new market environment. 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The Digital and eTextbook ISBNs for Marketing Management are 9780135887035, 0135887038 and the print ISBNs are 9780135887158, 0135887151. indd All Pages 06/03/23 1:10 PM Oct 17, 2014 · This document summarizes 10 key concepts about market segmentation from Chapter 8 of the marketing textbook "Marketing Management" by Philip Kotler. 1 Defining Marketing for the 21 st Century. Marketing Management, 15th edition stands as the gold standard in marketing textbooks due to its unparalleled content and organization that consistently align with the latest advancements in contemporary marketing theory and practice. Shainesh by PHILIP KOTLER, KEVIN LANE KELLER, ALEXANDER CHERNEV, JAGDISH N. The document also lists several marketing management textbooks by Kotler and discusses topics covered in chapters 1 and 13 regarding marketing strategies and case studies. scaning the market environment 10. 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